Search Engine Optimization
SEO that's built for humans,
because half the internet isn't.
Improving your website through Search Engine Optimization so that more human beings find you.
Cloudflare and Kinsta both put bot traffic at over 50% of everything hitting the web right now.
I see the same thing on every site I work on, so a lot of what gets called “SEO reporting” is really just counting bots and calling it growth.
I’ve spent 20+ years figuring out what actually helps businesses on Google. These days I do that work with a set of AI tools I built myself, so I can cut through the noise and find the kind of opportunities a standard report would never show you.
The problem with most SEO reporting.
Most reports show you numbers going up and leave it there. Except a chunk of that “traffic” was never a person. It was a crawler, a scraper, or something pretending to be a browser. That data still has its uses, but if you don’t separate it out first, you end up making decisions off noise instead of off your actual customers.
So that’s where I start. Work out who’s actually human, then build the strategy around them.
20 years of doing this, now with some serious help.
Over the last couple of years I’ve built a set of tools that take everything I’ve learned and point it directly at your site, finding things I’d never spot by eye, and doing it a lot faster than an agency with ten times the staff.
This isn’t AI writing your blog posts for you. It’s AI doing the slow, repetitive analysis work so I can spend my time on the decisions that actually need a person behind them.
Here’s what that looks like in practice.
The reports you'll actually read
A short monthly summary that shows where things are headed, no jargon, no clutter. If you want more detail there’s a fuller report too, but most clients tell me they’re happy just seeing the big picture.
Finding the questions people are already asking
Google’s “People Also Ask” box is full of questions your site could be answering and probably isn’t. My tool scans your site, looks at what people search around your topics, and flags the gaps where you could realistically rank. I draft an answer, you check it sounds right for your business, and we publish it.
Closing the click gap
Some pages get far fewer clicks than they should given where they rank. My tools spot that gaps and tells me which pages need attention, and whether the fix is more content, different content, or just a better title and description.
The unglamorous technical stuff
Broken links, slow pages, missing tags is the boring stuff that drags a site down over time. My tool pulls all of it together and sorts it by urgency, so each month’s work starts with whatever actually matters, not whatever’s easiest.
Listings people actually want to click
Ranking well and getting clicked aren’t the same thing. I built a tool that does nothing but test and refine how your pages show up in search results, so the listing itself does some of the persuading.
A research assistant that knows your site
Behind the scenes I have a setup where I can ask detailed questions about a site and get real answers back, pulled from the analytics, the site’s own content, and search data all at once. So when a client asks why a page dropped, I’m not guessing.
How it works.
A full look at where things stand and where the opportunity is.
A clear list of what to fix and what to build, in order of impact.
Real numbers, with the bot noise stripped out, so you can see what's actually working.
SEO is a long game. We check in, adjust, and keep at it.
My SEO Packages
SEO works best as a long-term strategy.
Most clients see meaningful improvements within 6-9 months as Google recognizes and rewards the optimizations we make.
Choose the package that matches your business goals, or contact me to discuss a tailored approach.
SEO Light Touch
For the smaller business that's happy to do the legwork themselves.I handle the urgent, technical stuff and hand you clear reports and summaries so you can take it from there.
- Monthly High Level SummaryReport
- Basic urgent on-site SEO work
- Focus on less than 5 keywords
- Recommendations for you to work on
Full SEO
For businesses that want it properly handled from top to bottom.This is where most clients land, and where the tools above do the most work for you.
- Monthly High Level Report
- Monthly Detailed Report
- On-Site SEO work
- Focus on up to 10 keywords
- Content creation for 'People Also Ask' and other search engine content features
- Social media performance reports
- Paid media performance reports
- Monthly strategy call
Fair Exit Terms
SEO requires consistent work to deliver results.
Packages run on a 12-month agreement, but if you’re not seeing progress or we’re not the right fit,
you can exit after 6 months with 30 days’ notice, with no penalties and no hassle.