Ash's Design Process

1 We discuss your requirements.
This could be a video or voice call, a face-to-face meeting (if you're based in South Africa, or have a biiiig budget), or simply a few quick emails or messaging chats.

 
 

2 I quote you. 
Depending on the complexity of the project, at this stage I might need to provide some initial ideas on the direction I recommend taking. (When you approve this, 50% of the quote is due). Your quote might be a once-off set fee, or if the project is more complex, it might require a longer term retainer-based arrangement to realize your goal - I will advise you on the most effective way to complete your project excellently.

 
 

3 I present a concept. 
At this point, I will provide a PDF concept of the website or design, which will show the visual direction I recommend taking. It will show you 2 or 3 key pages in the case of a website. I discuss this concept with you and make refinements and changes based on your feedback. 
 

 
 

4 I begin to build. 
At this point I will begin building the website based on the approved concept. This will be on a staging site, and I will send preview links for you to review progress as we reach milestones.
 

 
 

5 I present a working site preview. 
This will be the website presented on a staging website for you to browse through. The concept is already approved at this stage, so you're not going to be changing the look-and-feel or direction of the site at this stage - you are going to be giving feedback on specifics and details. Some aspects can't be communicated in a static PDF in step 3, and these are the items to discuss at this point - animations, transitions, and other page-layout issues that may have arisen.
 

 
 

6 We go live. 
After edits based on your feedback from step 5, the website is ready to go live. I will take it live for the world to see. (The remaining 50% of the fee is due before the site goes live).
 

 
 

7 Marketing. 
More than ever, a website can't be put up and left there. There's over 1.9 billion websites out there; you need a plan to get people to your site. I can advise you and put together a plan to get 'feet through the door' of your new website based on the budget you'd like to assign to this crucial aspect. Search Engine Optimisation (SEO) is vital today - I can help with SEO strategy, as well as Google Ads, and ads on social media platforms such as Facebook, Instagram, and LinkedIn.


Ready to chat about your project?

If you'd like me to get in touch with you, send me your contact number or email and I will contact you.