The current AIRCURE website was built by another agency, but the focus of the site was very heavily on the problems of dirty air - all the imagery showed smog, and unhealthy environments. This gave the website a very dreary feel. The product pages were also very detailed, but too much to take in.
We restructured the product pages to be more focussed, and replaced the images with positive, fresh, clean images of what AIRCURE are trying to achieve - good clean air and a happy earth.
The product brochures were also outdated, and were not uniform in their style. I redesigned the brochures for all 10 products to convey the same look and feel throughout.
The overall effect is a much tighter and cohesive experience throughout the site and the brochures.
Another addition to the website was a blog. AIRCURE's CEO Darren Bibby has done a spectacular job of marketing the company on social media - to the tune of a 2,000% increase in visits from social media to the website. What Darren does is create a daily meme around either the themes of clean air, or pollution, or something topical and current in the world news. We created a space on the website for these posts to live as an archive.
New product pages on the AIRCURE website
AIRCURE's new blog section
AIRCURE's New Brochures